Master ABM: Ultimate B2B Growth Strategy 2024
Focused View
2:36:50
1 -1.1 What is Account-Based Marketing (ABM).mp4
06:00
2 -1.2 Importance of ABM in Modern Marketing.mp4
06:41
3 -1.3 Core Principles of ABM.mp4
08:58
4 -1.4 Types of ABM Strategies.mp4
06:50
1 -2.1 Identifying and Selecting Target Accounts.mp4
05:32
2 -2.2 Research and Insights for Target Accounts.mp4
06:00
3 -2.3 Developing an ABM Strategy and Plan.mp4
06:47
1 -3.1 Crafting Personalized Marketing Messages and Content.mp4
07:15
2 -3.2 Multi-Channel ABM Campaigns.mp4
08:05
3 -3.3 Sales and Marketing Alignment in ABM.mp4
06:59
4 -3.4 ABM Technology Stack.mp4
08:25
1 -4.1 Scaling ABM Efforts.mp4
08:03
2 -4.2 Data-Driven ABM.mp4
07:49
3 -4.3 ABM for Account Expansion and Upselling.mp4
08:08
1 -5.1 Defining Success Metrics for ABM.mp4
07:11
2 -5.2 Tools and Techniques for Measuring ABM Effectiveness.mp4
07:57
3 -5.3 Continuous Improvement in ABM.mp4
06:33
1 -6.1 Case Studies of Successful ABM Implementations.mp4
08:38
2 -6.2 Workshops and Hands-On Exercises.mp4
06:21
3 -6.3 Guest Lectures and Industry Insights.mp4
06:51
1 -7.1 Capstone Project Designing a Comprehensive ABM Strategy.mp4
06:31
2 -7.2 Additional Resources.mp4
05:16
More details
Course Overview
This comprehensive course teaches you how to implement Account-Based Marketing (ABM) to drive B2B growth through personalized strategies, targeted campaigns, and measurable success. Learn core principles, advanced tactics, and real-world applications.
What You'll Learn
- Core principles and types of ABM strategies
- How to create tailored campaigns with personalized content
- Key metrics and tools for measuring ABM effectiveness
Who This Is For
- B2B Marketing Professionals
- Sales Teams and Account Managers
- Business Owners and Entrepreneurs
Key Benefits
- Align sales and marketing for maximum impact
- Learn to scale ABM efforts with data-driven strategies
- Gain practical skills through case studies and workshops
Curriculum Highlights
- Introduction to Account-Based Marketing
- Building a Strong ABM Foundation
- ABM Tactics and Implementation
Focused display
Category
- language english
- Training sessions 22
- duration 2:36:50
- Release Date 2025/06/02
