Master Adobe Customer Journey Analytics: Complete 2024 Guide
Focused View
2:30:58
01 - Solving business challenges with Customer Journey Analytics.mp4
00:52
02 - What you should already know about analytics.mp4
03:30
03 - Accessing your Customer Journey Analytics demo data.mp4
02:51
01 - Introducing the left rail in Customer Journey Analytics.mp4
05:11
02 - Identifying the rest of the Workspace interface.mp4
04:11
03 - Finding Guided Analysis as a part of Adobe Product Analytics.mp4
03:50
04 - Introducing the concept of Adobe Experience Platform.mp4
04:42
05 - Ingesting data using Connections.mp4
03:11
06 - Deploying cross-channel analytics for identity stitching.mp4
03:22
07 - Curating and customizing data via Data Views.mp4
04:58
08 - Prompting AI Assistant for support.mp4
03:06
01 - Distinguishing unique capabilities from Adobe Analytics.mp4
04:55
02 - Building a project from the landing page.mp4
03:04
03 - Exploring Customer Journey Analytics-specific metrics.mp4
05:34
04 - Exploring Customer Journey Analytics-specific dimensions.mp4
05:43
05 - Assessing a testing program using the Experimentation Panel.mp4
05:43
06 - Building people-based analyses.mp4
05:26
07 - Sharing projects to other users.mp4
04:42
08 - Publishing audiences for activation.mp4
03:47
09 - Extracting data for use outside of Adobe.mp4
05:05
01 - Using the left rail in guided analyses.mp4
04:43
02 - Identifying the rest of the Guided Analysis interface.mp4
03:25
03 - Expanding trends to frequency.mp4
03:21
04 - Analyzing the Funnel analysis.mp4
04:50
05 - Identifying user retention.mp4
04:38
06 - Differentiating user growth of your experience.mp4
03:31
07 - Assessing the impact of product features.mp4
03:56
08 - Diving into your users streams of data.mp4
03:46
01 - Customizing component settings of metrics.mp4
04:22
02 - Customizing component settings of dimensions.mp4
04:30
03 - Changing components types.mp4
03:59
04 - Building derived fields.mp4
04:54
05 - Indicating common use cases for Data View customization.mp4
03:36
01 - Building mobile scorecards via the Dashboards app.mp4
03:32
02 - Ingesting data for analysis into Microsoft Excel.mp4
04:04
03 - Accessing data via API.mp4
02:53
01 - Further honing your Customer Journey Analytics skills.mp4
03:15
More details
Course Overview
This comprehensive course provides an in-depth exploration of Adobe Customer Journey Analytics, comparing its unique capabilities with Adobe Analytics. Learn to analyze omnichannel data, utilize guided analysis tools, and leverage administrative features that set this platform apart.
What You'll Learn
- Navigate and utilize the Customer Journey Analytics Workspace interface
- Apply cross-channel analytics for identity stitching and data ingestion
- Build and share advanced analyses, including funnel and retention reports
Who This Is For
- Digital analysts transitioning from Adobe Analytics
- Marketing professionals managing omnichannel customer journeys
- Data administrators implementing Customer Journey Analytics
Key Benefits
- Master platform-specific metrics and dimensions for deeper insights
- Learn to customize data views and build derived fields
- Access data outside Workspace via APIs, Excel, and mobile dashboards
Curriculum Highlights
- Adobe Customer Journey Analytics: Complete Overview
- Analyzing Data in the Analysis Workspace
- Building Guided Analyses and Administering the Platform
Focused display
Category
- language english
- Training sessions 37
- duration 2:30:58
- English subtitles has
- Release Date 2025/05/22