Master Art Direction: Creative Branding Pro Guide
Focused View
2:16:53
0 Final project.mp4
01:52
0 About Me.mp4
04:42
1 Influences.mp4
04:24
2 What We Will Do in This Course.mp4
02:01
0 Defining The Brand Project.mp4
05:54
1 Investigation.mp4
08:39
2 Inspiration And Mood Board.mp4
09:30
3 The Figure Of An Art Director.mp4
03:25
0 Symbol & Logo - Sketching.mp4
19:51
1 Colour Palette And Typography 1.mp4
12:04
2 Colour Palette And Typography 2.mp4
11:43
3 Photographic Style, Illustration & Graphic System.mp4
15:52
4 Mockups - Look and Feel 1.mp4
06:22
5 Mockups - Look and Feel 2.mp4
14:59
6 Website and Social Media.mp4
02:34
0 A Brand Book Example.mp4
10:31
1 Usage and Final Tips.mp4
02:30
More details
Course Overview
This comprehensive course teaches you the art of visual branding through professional art direction. From design strategy to brand book creation, you'll master every step of crafting compelling brand identities.
What You'll Learn
- Develop complete brand identities from concept to execution
- Create mood boards and design systems for cohesive branding
- Master logo design, color palettes, and typography selection
Who This Is For
- Graphic designers expanding into art direction
- Brand managers overseeing visual identity projects
- Marketing professionals creating brand guidelines
Key Benefits
- Professional techniques used by top art directors
- Hands-on projects including mockups and brand books
- Comprehensive approach covering digital and print media
Curriculum Highlights
- Design Strategy: Brand definition to mood boards
- Identity Design: Logos, typography, and graphic systems
- Brand Application: Mockups, websites, and social media
Focused display
- language english
- Training sessions 17
- duration 2:16:53
- English subtitles has
- Release Date 2025/05/21
