Home Search Profile
TrainingHub TrainingHub

Product Positioning Pro 2024: Master Market Domination

Focused View

1:08:33

  • 1 - Introduction to ProblemCentric Thinking.mp4
    03:43
  • 2 - Importance of Understanding Customer Pain Points.mp4
    03:58
  • 3 - 5 Whys Technique Uncovering Root Causes.mp4
    03:38
  • 4 - CG-Course-Module-1-Lesson-1.4-Artefacts.xlsx
  • 4 - Reverse Engineering Benefits into Problems.mp4
    03:40
  • 5 - CG-Course-Module-1-Lesson-1.5-Artefacts.xlsx
  • 5 - Developing a Problem Statement.mp4
    05:10
  • 6 - CG-Course-Module-2-Lesson-2.1-Artefacts.xlsx
  • 6 - The 5 Stages of Customer Awareness.mp4
    05:00
  • 7 - Defining Your Ideal Customer Characteristics.mp4
    04:07
  • 8 - Customer Definition and Segmentation.mp4
    04:43
  • 9 - CG-Course-Module-2-Lesson-2.4-Artefacts.xlsx
  • 9 - Creating Customer Personas.mp4
    07:58
  • 10 - Storytelling Techniques for Marketing.mp4
    04:22
  • 11 - AttentionGrabbing AIDA Communication.mp4
    05:14
  • 11 - CG-Course-Module-3-Lesson-3.2-Artefacts.xlsx
  • 12 - CG-Course-Module-3-Lesson-3.3-Artefacts.xlsx
  • 12 - Creating Infographics for Sales and Marketing.mp4
    07:25
  • 13 - CG-Course-Module-3-Lesson-3.4-Artefacts.xlsx
  • 13 - Developing a Marketing Narrative.mp4
    05:39
  • 14 - Bringing It All Together Your GoToMarket Strategy.mp4
    03:56

    • More details

    Course Overview

    Transform your product strategy with customer-centric positioning techniques that drive growth, profitability, and market traction.

    What You'll Learn

    • Shift from feature-based to problem-centric product positioning
    • Identify and prioritize customer pain points using proven frameworks
    • Craft compelling marketing narratives that resonate with your audience

    Who This Is For

    • Product managers and marketers seeking differentiation
    • Entrepreneurs validating product-market fit
    • Business owners optimizing their product strategy

    Key Benefits

    • Actionable templates for immediate implementation
    • Proven techniques to uncover customer needs
    • Framework to align products with market demand

    Curriculum Highlights

    1. Problem-centric positioning fundamentals
    2. Customer profiling and segmentation
    3. Marketing narrative development
    Focused display
    Category

    Product Manufacturing

    Product Design

    • language english
    • Training sessions 14
    • duration 1:08:33
    • Release Date 2025/04/30