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(what is youtube marketing) YouTube marketing refers to the set of marketing and advertising activities on the YouTube platform, which includes making promotional videos, advertising before the start of other videos, cooperation with popular YouTube channels, using pay-per-click advertising, etc. These activities are used to attract new customers and promote the brand of YouTube users, and with more than 2 billion active users, YouTube is known as a very powerful marketing platform that many businesses use to attract new customers and promote their brand. .